The Opt-In Status column allows you to see and manage a contact’s subscription status for SMS and Calls & Voicemails directly from the Contacts table.
This helps ensure compliance and prevents sending messages to opted-out contacts.
Where to Find It
Go to:
Contacts → Contacts Table
You’ll see the Opt-In Status column enabled by default.
The column displays two icons:
📩 SMS
📞 Calls & Voicemails
Each icon reflects the contact’s subscription status for that specific communication type.
Understanding Opt-In Status
A contact can:
Be subscribed to both SMS and Calls
Opt out of SMS only
Opt out of Calls & Voicemails only
Opt out of both
If a contact has opted out of a channel:
The icon will appear disabled
Hovering over the icon will show the opt-out message (e.g., “Opted out of SMS”)
This gives you instant visibility without opening the contact record.
Soft vs. Hard Unsubscribes
There are two types of unsubscribes:
Soft Unsubscribe
Occurs when a user manually updates the contact’s subscription status inside the platform.
Can be reversed
The contact may be re-subscribed
Hard Unsubscribe
Occurs when the contact takes a direct unsubscribe action, such as:
Replying “STOP” to an SMS
Pressing the unsubscribe digit during a call or voicemail
Hard unsubscribes:
Are marked in red
Cannot be reversed
Ensure compliance with messaging regulations
How Broadcasts Respect Opt-In Status
When creating a broadcast, the system automatically filters contacts based on their opt-in status.
SMS Broadcasts
Only contacts subscribed to SMS are included.
Voice Broadcasts
Only contacts subscribed to Calls & Voicemails are included.
If a contact is opted out of one channel but subscribed to another, they will still receive eligible message types.
No manual filtering is required.
Example
If you have:
Contact A → Opted out of SMS
Contact B → Opted out of Calls
When sending:
An SMS broadcast → Only Contact B is included
A Voice broadcast → Only Contact A is included
The platform automatically handles the filtering.
Important Note
At this time, the Opt-In Status column does not fully replace the overall contact status system. Subscription logic will continue to be improved in upcoming updates.
Why This Matters
The Opt-In Status column helps you:
Stay compliant
Prevent accidental sends
Protect your sender reputation
Gain clear visibility into subscription status
Send smarter by channel
If you need help managing contact subscriptions, please reach out to support.