Under the TCPA (Telephone Consumer Protection Act), it's mandatory to remove customers from text message marketing campaigns if they make a reasonable request to opt-out. We call this process the "opt-out" process in SMS marketing.
Just like customers can opt-in by texting a certain keyword, they can also request to opt-out at any time by texting "STOP". At Call Loop, we've made it easy for customers to opt-out, even if they make typos or use variations of the word "STOP". We've designed our system to recognize alternative phrases.
Default Opt-Out Keywords | Advanced Opt-Out Keywords |
Cancel | Stop texting |
Stop | Remove me from your list |
Stopall | Take me off your list |
End | Wrong number |
Unsubscribe | Don't text me |
Quit |
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Manually Unsubscribe Contacts
From Call Loop, you can unsubscribe contacts one by one or in bulk.
Include Opt-Out Language to SMS Messages
You can choose to include the opt-out language to your SMS text messages in just a click. This will append the compliant language to your messages. You can use this on Broadcast, Triggers, Campaigns, and more.