Make every second count!
When using Voice Broadcasts, a short call penalty may apply if the recipient answers the call but hangs up in less than 7 seconds.
A small charge of $0.01 per call is applied in these cases.
What This Actually Means
This penalty is not based on how long your message is, but rather how long the recipient stays on the call after answering.
If a contact picks up your call and disconnects before 7 seconds, it usually signals to the carrier that:
The call may be unwanted or unexpected
The recipient did not engage with the message
The call could be flagged as potential spam
Why This Matters for Your Business
Short call durations can impact both costs and deliverability:
✔️ Carriers use call duration to detect spam behavior
✔️ Very short calls may reduce trust in your number
✔️ Repeated short calls can signal poor audience targeting
This is why the penalty exists, to encourage better engagement and higher-quality campaigns.
Quick Overview:
Feature | Details |
Penalty Amount | $0.01 per call under 7 sec |
Trigger | Contact answers but hangs up before 7 seconds |
Applies To | Voice Broadcasts only |
Credit Impact | Automatically recalculated in your account |
Tips to Avoid Short Call Penalties
Pro Tip: It’s not just about message length, it’s about keeping the listener engaged for at least 7 seconds.
To improve results:
✔️ Make sure your message is clear and engaging from the first second
✔️ Use a strong, recognizable introduction
✔️ Target contacts who have opted in or expect your call
✔️ Avoid sending to cold or unverified lists
Example
Instead of a generic or unclear message:
“Call us back.”
Try something more engaging:
“Hi! This is Sarah from ABC Solutions. We have an exclusive offer for you, stay on the line to hear more.”
Important Note
If this is happening frequently, for example, a high number of calls under 7 seconds, it may indicate:
Your contact list is not well qualified
Recipients are not expecting your calls
Your message is not engaging enough
👉 This should be reviewed to avoid unnecessary costs and improve performance.