If you want to track conversions from your WordPress site in Call Loop, you’ll need to add the Call Loop tracking snippet. This code lets you measure when visitors complete actions like signing up, filling out a form, or reaching a thank-you page.
Why Add the Call Loop Tracking Snippet?
The Call Loop tracking snippet allows you to:
Track Conversions: Measure when users complete key actions, such as filling out a form or signing up for a campaign.
Optimize Campaigns: Use the conversion data to improve your Call Loop SMS campaigns and maximize results.
Simplify Management: GTM lets you control when and where the snippet runs, without touching your site’s source code.
Step 1: Copy Your Call Loop JavaScript Snippet
Log in to your Call Loop account.
Go to Settings > Conversions and click Tracking Code
Copy the JavaScript snippet provided by Call Loop
<!-- Start of Call Loop Embed Code -->
<script async type="text/javascript" src='https://app.callloop.com/conversion.js'></script>
<!-- End of Call Loop Embed Code -->
Step 2: Choose How to Add Code in Wordpress
There are a few ways to add the snippet to WordPress, depending on whether you want it site-wide or only on specific pages:
Theme Settings (site-wide)
Some WordPress themes (like Divi or Astra) have a section for custom scripts in the Theme Options or Customizer.
Paste your Call Loop snippet there to run it across your entire site.
Insert Headers and Footers Plugin (recommended for most users)
Install and activate the free Insert Headers and Footers plugin (by WPBeginner).
Go to Settings > Insert Headers and Footers.
Paste your Call Loop snippet into the Scripts in Footer section.
Save changes.
Page-Specific Tracking (thank-you page only)
If you only want to track conversions on a specific page (like a thank-you page), you can use a page builder (like Elementor) or a plugin that allows custom code injection per page.
Paste the snippet directly into the page’s settings or HTML block.
Step 3: Save & Publish
Name your tag Call Loop Tracking
Click Save to store your changes
Click Submit to create a new version
Finally, click Publish to activate the tag on your website
FAQ
Q: Do I need to edit theme files to add the snippet?
No. It’s best to use a plugin like Insert Headers and Footers, so you don’t risk breaking your theme or losing changes during updates.
Q: Can I add multiple snippets for different campaigns?
Yes. You can place different Call Loop snippets on different pages if you’re tracking multiple conversion events.
Q: Will adding the snippet slow down my site?
No — the script is lightweight and loads asynchronously, so it won’t affect site performance.
Q: Do I need to republish my site after adding the snippet?
No. Once you save changes in WordPress, the snippet is live immediately (just clear your cache if you’re using a caching plugin).