If you want to track conversions from your website inside Call Loop, you’ll need to add the Call Loop tracking snippet. By using Google Tag Manager (GTM), you can place the snippet without editing your site’s code directly, making it easier to manage and update.
Using GTM for this integration keeps everything centralized, so you can control when and where the script runs — without touching your site’s source code.
Why Add the Call Loop Tracking Snippet?
The Call Loop tracking snippet allows you to:
Track Conversions: Measure when users complete key actions, such as filling out a form or signing up for a campaign.
Optimize Campaigns: Use the conversion data to improve your Call Loop SMS campaigns and maximize results.
Simplify Management: GTM lets you control when and where the snippet runs, without touching your site’s source code.
Step 1: Copy Your Call Loop JavaScript Snippet
Log in to your Call Loop account.
Go to Settings > Conversions and click Tracking Code
Copy the JavaScript snippet provided by Call Loop
<!-- Start of Call Loop Embed Code -->
<script async type="text/javascript" src='https://app.callloop.com/conversion.js'></script>
<!-- End of Call Loop Embed Code -->
Step 2: Log in to Google Tag Manager
Go to Google Tag Manager.
Open the container for the website where you want to add Call Loop.
Step 3: Create a New Tag
First, navigate to your Google Tag Manager account and create a new tag:
Click on Tags in the left sidebar
Click the New button
Select Custom HTML as the tag type
Step 4: Choose a Trigger
In the Custom HTML section, you’ll need to add the Call Loop script. Copy and paste the following code into the HTML field:
<!-- Start of Call Loop Embed Code -->
<script async type="text/javascript" src='https://app.callloop.com/conversion.js'></script>
<!-- End of Call Loop Embed Code -->
Step 4: Configure the Trigger
To ensure the analytics script loads on all pages:
Click on the Triggering section
Select All Pages as the trigger type
This will make the tag fire on every page load
Step 5: Save & Publish
Name your tag Call Loop Tracking
Click Save to store your changes
Click Submit to create a new version
Finally, click Publish to activate the tag on your website
FAQ
Q: Can I control where Call Loop runs?
Yes. With Google Tag Manager, you can set triggers so the snippet only runs on specific pages or after certain actions.
Q: Do I need coding skills?
No — you just paste the snippet into Google Tag Manager's Custom HTML field.
Q: Why not just paste the code into my site directly?
You can — but GTM gives you more control and makes it easier to manage updates without editing your site’s code.