To obtain express written consent, which is required for legal texting of your contacts, you must provide customers with a checkbox to opt-in to your text messages at the point of sale.
Checkout Page Checklist
The following applies to all checkout pages that collect subscribers. This includes Shopify Plus merchants and those merchants using a custom checkout or checkout integration with Recharge or ChartHook.
All other merchants cannot collect subscribers at checkout at this time. This includes requesting SMS marketing consent from the top-most customer contact field reserved for account identification and login. Complaint opt-in language must be present and on the same popup, form, or checkout page where a user opts in. It cannot be hidden or on a separate page.
Type | Description |
Email Field | The text inside the email field should only ask for an email address, not an email and phone number. |
Text Below the Email Field | The text below the email field should only mention email, not phone or SMS. |
Opt-in Checkboxes | Opt-in checkboxes for both email and phone number should be optional and therefore not pre-checked. |
Compliance Language | Compliance language should appear directly beneath the phone field and not elsewhere on the page.
"I agree to receive recurring automated marketing text messages (e.g. cart reminders) at the phone number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. View our Terms of Service and Privacy Policy." |
Terms of Service | Provide a direct link to your terms of service. |
Privacy Policy | Provide a direct link to your privacy policy. |
Checkout Footer | Your Terms of Service and Privacy Policy should be linked in your checkout page footer |
TCPA-Approved Compliance Language
I agree to receive recurring automated marketing text messages (e.g. cart reminders) at the phone number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. View our Terms of Service and Privacy Policy.
Note: In order to collect subscribers compliantly, your shop's Terms of Service and Privacy Policy need to be hyperlinked in the language shown above. If they cannot be hyperlinked, the full URLs of each need to be included so a viewer may search your terms or privacy policy if needed.
For example, "View our Terms of Service (https:/myshop.com/terms-of-service/) and Privacy Policy (https://myshop.com/privacy-policy/).”