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Boosting SMS Engagement with Personalization & vCards
Boosting SMS Engagement with Personalization & vCards
Updated over 3 weeks ago

Overview

Personalizing SMS campaigns is a powerful way to increase engagement, while vCards (Virtual Contact Files) allow recipients to save contact information effortlessly. By combining these two strategies, businesses can improve customer interactions and enhance brand recognition.

Why Personalization Matters in SMS

Personalized messages make customers feel valued and increase the likelihood of engagement. Some key benefits include:

  • Higher open and response rates.

  • Improved customer trust and loyalty.

  • More relevant and effective communication.

How to Personalize SMS Messages

To make SMS messages feel more personal, use:

  • Merge tags to insert customer names, locations, or preferences (e.g., "Hey [First Name], check out our latest offers!").

  • Behavior-based messaging, sending updates based on customer actions (e.g., "Thanks for your purchase, [First Name]! Here’s a special offer for you.").

What is a vCard and Why Use It?

A vCard (.vcf file) is a digital contact file that allows recipients to quickly save a contact to their phone with details like:

  • Name

  • Phone Number

  • Email Address

  • Website

  • Company Name

  • Social Media Links

Benefits of Using vCards

  • Saves time: Customers can save contact info with one tap instead of manually entering details.

  • Improves credibility: A well-crafted vCard makes a business look more professional.

  • Enhances engagement: Customers are more likely to interact with a saved contact.

How to Send a vCard via SMS

  1. Navigate to SMS

  2. Access the Share vCard Option

    • Click on the three-dot menu (More Features) next to the SMS section.

    • Select Share vCard from the available options.

  3. Upload or Select Your vCard

    • If you already have a vCard saved, select it from your files.

    • If not, upload a new vCard with complete contact details

By combining SMS personalization with vCards, businesses can enhance engagement, build stronger customer relationships, and streamline communication. Implement these strategies to make your SMS campaigns more effective and professional!

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