With Enhanced Opt-Out, Call Loop scans the incoming message body for a recognizable opt-out keyword while ignoring surrounding punctuation, symbols, digits, spaces, and emojis. A match triggers an automatic soft unsubscribe — no manual action needed from you or your team.

Standard, case-insensitive opt-out words (e.g., STOP, CANCEL, UNSUBSCRIBE). The difference is that surrounding punctuation, symbols, digits, spaces, and emojis no longer block the match.

Enhanced Opt-Out is enforced across these outbound message types in Call Loop:

This reduces compliance risk for high-volume senders and ensures contacts who genuinely intend to opt out are honored — protecting deliverability and account reputation and improving the experience for your recipients.

Enhanced Opt-Out is a per-account setting. Go to Settings > Company > Conversations > Opt-Outs to enable.

Is Enhanced Opt-Out on by default?

No. You enable this feature by going to Settings > Company > Conversations > Opt-Outs.

Can I turn it off?
Yes, it's an account-level toggle you can disable if you prefer the original strict-match behavior.

What keywords trigger an opt-out?
Standard, case-insensitive opt-out words (e.g., STOP, CANCEL, UNSUBSCRIBE). The difference is that surrounding punctuation, symbols, digits, spaces, and emojis no longer block the match.

What happens when a contact is caught by Enhanced Opt-Out?
They're automatically soft-unsubscribed — removed from receiving future messages, just like a standard opt-out.
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